Basement Finishing · interior remodeling
Basement Finishing Appointments From Qualified Homeowners
Basement finishing projects are large, planned purchases. We find homeowners at the planning stage and book the walkthrough.
- No agency fee
- No retainer
- No-shows refunded
- Appointments unique to you
Trusted by contractors and growing companies
Why basement finishing contractors choose booked appointments over leads
Most basement projects start with a homeowner who has been thinking about it for months: a home gym, a guest suite, a rec room. When they finally reach out, they want a contractor who shows up quickly and has a plan.
We target homeowners in markets where basements are common, confirm the space is unfinished or ready for a remodel, and book the walkthrough with you.
Case studies
Results from basement finishing and other remodeling campaigns
Our latest Meta campaigns for a flooring company and a kitchen remodeler, straight from Ads Manager, plus results from earlier home-improvement work.
Flooring
Flooring Company: 30 Homeowner Leads at $50.24
- 30
- Homeowner leads
- $50.24
- Cost per lead
- $1,507.24
- Ad spend
- $60/day
- Daily budget
Kitchen Remodeling
Kitchen Remodeler: 84 Leads From 4 Creative Tests
- 84
- Homeowner leads
- $33.01
- Average cost per lead
- $21.00
- Best creative cost per lead
- $2,772.46
- Total ad spend
Commercial Roofing: 313+ Inquiries, $3.1M Revenue
Built an inbound system that replaced referral dependence with 313+ project inquiries and $3.1M in revenue.
- Revenue generated
- $3.1M
- Project inquiries
- 313+
Los Angeles Builder: $1.04M in Pipeline
Recovered high-intent local demand from competitors and created an estimated $1.04M in pipeline.
- Est. pipeline impact
- $1.04M
- Project opportunities
- 26
California Solar Installer: 198 Closed Projects
Predictable homeowner demand in one of the most expensive ad markets in the US: 198 closed projects, $4.95M in project value.
- Project value generated
- $4.95M
- Closed projects
- 198
Free consultation
Get basement finishing appointments in your calendar
Tell us about your business. We'll show you how many booked appointments your market can produce and which plan costs you less.
- 1We review your market, niche and budget within 24 hours.
- 2On a free consultation, we estimate how many appointments you can expect each month.
- 3If it's a fit, campaigns launch and appointments start landing in your calendar.
Qualification
What a qualified basement finishing appointment looks like
You set the criteria. We confirm each one on the phone before booking, so your estimator only meets homeowners who fit.
Basement Finishing criteria we screen for
- Homeowner with a basement in your service area
- Unfinished or dated space ready for a remodel
- Budget range confirmed
- Not a waterproofing-only request (unless you want those)
- Start date within your window
Outside your criteria? It isn't booked, and you aren't billed.
Campaigns
How we find basement finishing homeowners
Use-case creatives
Ads built around the outcome (a guest suite, a home gym) outperform generic “finish your basement” messaging.
Seasonal timing
Fall and winter are peak planning months in cold-climate states. We weight budget accordingly.
Square-foot value
We use the added living space and home value as the hook, which pulls in serious homeowners rather than DIY browsers.
Process
From ad to booked appointment
- Step 1
Strategy call
We agree on your niches, service area, minimum project size and what counts as a qualified appointment.
- Step 2
Campaign launch
We build and run ads for your company in your service area. On the $150 plan, you fund the ad spend directly.
- Step 3
Phone qualification
Our team calls every homeowner who responds and confirms ownership, scope, budget and timeline.
- Step 4
Booked in your calendar
Qualified homeowners are booked straight into your calendar with the project details. Each one is unique to you.
- Step 5
Pay per booked appointment
You're billed per booked appointment. If the homeowner doesn't show, we refund it.
Pricing
Basement Finishing appointments: $350, or $150 + ad spend
The same flat pricing in every niche and every state. No agency fee, no retainer, no-shows refunded.
All-in
$350per booked appointment
We fund the ads. You pay only for booked appointments.
You fund the ads
$150per booked appointment
You pay the ad spend (minimum $70/day). We do everything else.
Proof
Proof from our basement finishing and remodeling campaigns
Straight from Meta Ads Manager and the CRM pipelines we run for clients: every lead, booked appointment, no-show and won deal is tracked.
Locations
Basement Finishing appointments near you
Local basement finishing appointment pages for the largest US markets. We run campaigns in every state.
- New York, NY
- Los Angeles, CA
- Houston, TX
- Chicago, IL
- San Antonio, TX
- Philadelphia, PA
- Phoenix, AZ
- Las Vegas, NV
- San Diego, CA
- Dallas, TX
- Austin, TX
- San Jose, CA
- Jacksonville, FL
- Charlotte, NC
- Indianapolis, IN
- Fort Worth, TX
- Orlando, FL
- San Francisco, CA
- Columbus, OH
- Miami, FL
- Louisville, KY
- Denver, CO
- Seattle, WA
- Portland, OR
- Nashville, TN
- Sacramento, CA
- Boston, MA
- Pittsburgh, PA
- Baltimore, MD
- Omaha, NE
- Atlanta, GA
- Milwaukee, WI
- Oklahoma City, OK
- Raleigh, NC
- Colorado Springs, CO
- Kansas City, MO
- Cincinnati, OH
- Virginia Beach, VA
- Tampa, FL
- Minneapolis, MN
- Naples, FL
Basement Finishing is one of the top-performing niches in Arizona, Colorado, Connecticut, Idaho, Illinois, Indiana, Iowa and Kansas.
Basement Finishing appointments by state
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
FAQ
Basement Finishing appointment questions
Which states do you run basement campaigns in?
Basement campaigns work best in the Northeast, Midwest and Mountain states where most homes have basements. We'll tell you on the free consultation whether your market has the volume.
Do you separate waterproofing from finishing requests?
Yes. If you only want finishing projects, waterproofing-only requests are screened out and not billed.
How much does each basement appointment cost?
$350 per booked appointment with ads included, or $150 when you fund the ads (minimum $70 per day).
Ready for appointments instead of leads?
Book a free consultation. We'll check your market, your niche and how many appointments a month your budget supports.