How it works
Everything between the ad and the appointment, done for you
You tell us what a good appointment looks like. We find those homeowners, qualify them on the phone and put them in your calendar.
Trusted by contractors and growing companies
1. Strategy call and criteria
We start with your business: the niches you sell, your service area down to ZIP codes, your average job value and how many appointments your team can run each week. Together we write down what a qualified appointment means for you. Those criteria drive the ads, the call script and the billing.
2. Campaigns for your company
We build ad campaigns for your company and your offer, mostly on Meta (Facebook and Instagram) and Google, depending on your niche and market. On the $350 plan we fund the ads. On the $150 plan you fund them directly, from $70 per day. We test creatives first and move budget to what works. In one kitchen test, cost per lead ranged from $21.00 to $64.57 depending on the creative.
3. Every homeowner gets a call
A form fill is not an appointment. Our team calls every homeowner who responds, confirms they own the home, checks the project type, scope, budget range and timeline, and answers first questions about your company.
4. Booked into your calendar
When a homeowner matches your criteria, we book the appointment directly into your calendar with the project notes, so your estimator or salesperson knows what they're walking into. Each appointment is sent to you only.
5. Billing and no-show refunds
You're billed $350 or $150 when the appointment is booked. If the homeowner doesn't show up, we refund it. No agency fee, no retainer.
Example criteria for a kitchen remodeler
- Homeowner within 30 miles of the showroom
- Full kitchen or cabinets + countertops
- Budget of $30,000 or more
- Wants to start within 6 months
- Both owners present for the design visit
Outside your criteria? It isn't booked, and you aren't billed.
Pricing details are on the pricing page.
Case studies
Real numbers from real campaigns
Our latest Meta campaigns for a flooring company and a kitchen remodeler, straight from Ads Manager, plus results from earlier home-improvement work.
Flooring
Flooring Company: 30 Homeowner Leads at $50.24
- 30
- Homeowner leads
- $50.24
- Cost per lead
- $1,507.24
- Ad spend
- $60/day
- Daily budget
Kitchen Remodeling
Kitchen Remodeler: 84 Leads From 4 Creative Tests
- 84
- Homeowner leads
- $33.01
- Average cost per lead
- $21.00
- Best creative cost per lead
- $2,772.46
- Total ad spend
Commercial Roofing: 313+ Inquiries, $3.1M Revenue
Built an inbound system that replaced referral dependence with 313+ project inquiries and $3.1M in revenue.
- Revenue generated
- $3.1M
- Project inquiries
- 313+
Los Angeles Builder: $1.04M in Pipeline
Recovered high-intent local demand from competitors and created an estimated $1.04M in pipeline.
- Est. pipeline impact
- $1.04M
- Project opportunities
- 26
California Solar Installer: 198 Closed Projects
Predictable homeowner demand in one of the most expensive ad markets in the US: 198 closed projects, $4.95M in project value.
- Project value generated
- $4.95M
- Closed projects
- 198
Free consultation
Get a free consultation
Tell us about your business. We'll show you how many booked appointments your market can produce and which plan costs you less.
- 1We review your market, niche and budget within 24 hours.
- 2On a free consultation, we estimate how many appointments you can expect each month.
- 3If it's a fit, campaigns launch and appointments start landing in your calendar.
FAQ
Process questions
How do you get the homeowners?
Through paid campaigns we run for your company, mainly Meta (Facebook and Instagram) and Google, targeted to your service area and niche.
Who talks to the homeowner before the appointment?
Our team. We call every homeowner, qualify the project against your criteria and book the appointment.
Can I approve the qualification questions?
Yes. You approve the criteria during onboarding, and you can adjust them at any time.
Do the appointments come with notes?
Yes. Each booking includes the homeowner's contact details, project type, scope, budget range and timeline as confirmed on the call.
Proof
Real campaigns, real pipelines
Straight from Meta Ads Manager and the CRM pipelines we run for clients: every lead, booked appointment, no-show and won deal is tracked.
Ready for appointments instead of leads?
Book a free consultation. We'll check your market, your niche and how many appointments a month your budget supports.