The situation
Flooring jobs are smaller tickets than kitchens, so the cost of reaching a homeowner has to stay low for a booked estimate to make financial sense. The goal was a steady flow of homeowner leads on a modest daily budget.
What we did
We ran one campaign-budget-optimized (CBO) Meta campaign at $60 per day, optimized for website leads. It produced 30 homeowner leads for $1,507.24, or $50.24 per lead.
In our appointment program, every lead like these goes through a qualification call that checks ownership, project scope and timing before anything is booked. A lead only becomes a billable appointment once it's on the contractor's calendar.
The campaign is still active.
