The situation
Kitchen remodels are high-ticket, but ad costs vary a lot with the message. The goal was to find which creative brought in kitchen homeowners at the lowest cost before scaling spend.
What we did
Instead of betting the budget on one ad, we split it into four creative tests. Results ranged from $21.00 to $64.57 per lead. That spread is exactly why we test before we scale.
The two strongest creatives, at $21.00 and $21.79 per lead, produced 48 of the 84 leads. The weakest test was cut after 2 leads, so the budget moved to what worked.
In our appointment program, each lead like these is called to confirm the scope (full remodel, cabinets, countertops), budget and timeline before a consultation is booked.
