Comparison
LeadKet vs Angi: Which Is Better for Remodeling Contractors?
Angi sells homeowner requests. LeadKet books the appointment. Here's how the two models compare for a remodeling business.
Trusted by contractors and growing companies
Angi (which now includes HomeAdvisor's lead network) is the best-known marketplace for home-service leads. Homeowners submit a project request and Angi matches it with pros who pay for that lead. Leads are commonly sent to more than one contractor, so speed of response decides who gets the job.
LeadKet doesn't sell leads. We run ads for your company, call every homeowner who responds, qualify them against your criteria and book the appointment on your calendar. You pay for the booked appointment, and it's never shared with another contractor.
LeadKet vs Angi at a glance
| LeadKet | Angi | |
|---|---|---|
| What you pay for | A booked, pre-qualified appointment: $350 with ads included, or $150 + your ad spend | A homeowner request (lead), billed whether or not you reach the homeowner |
| Exclusivity | Every appointment is unique to you | Leads are often matched with several pros |
| Qualification | Phone-qualified on ownership, scope, budget, timeline | Based on the homeowner's online form |
| Who calls the homeowner | Our team, before booking | You, competing on speed |
| No-shows | Refunded | Lead credit policies vary and are limited |
| Your brand | Ads run under your company's name and offer | Homeowner finds you through the Angi marketplace |
| Contract | No retainer, no agency fee | Membership or advertising fees may apply |
Case studies
Real numbers from real campaigns
Our latest Meta campaigns for a flooring company and a kitchen remodeler, straight from Ads Manager, plus results from earlier home-improvement work.
Flooring
Flooring Company: 30 Homeowner Leads at $50.24
- 30
- Homeowner leads
- $50.24
- Cost per lead
- $1,507.24
- Ad spend
- $60/day
- Daily budget
Kitchen Remodeling
Kitchen Remodeler: 84 Leads From 4 Creative Tests
- 84
- Homeowner leads
- $33.01
- Average cost per lead
- $21.00
- Best creative cost per lead
- $2,772.46
- Total ad spend
Commercial Roofing: 313+ Inquiries, $3.1M Revenue
Built an inbound system that replaced referral dependence with 313+ project inquiries and $3.1M in revenue.
- Revenue generated
- $3.1M
- Project inquiries
- 313+
Los Angeles Builder: $1.04M in Pipeline
Recovered high-intent local demand from competitors and created an estimated $1.04M in pipeline.
- Est. pipeline impact
- $1.04M
- Project opportunities
- 26
California Solar Installer: 198 Closed Projects
Predictable homeowner demand in one of the most expensive ad markets in the US: 198 closed projects, $4.95M in project value.
- Project value generated
- $4.95M
- Closed projects
- 198
Free consultation
Get a free consultation
Tell us about your business. We'll show you how many booked appointments your market can produce and which plan costs you less.
- 1We review your market, niche and budget within 24 hours.
- 2On a free consultation, we estimate how many appointments you can expect each month.
- 3If it's a fit, campaigns launch and appointments start landing in your calendar.
Angi can be the better fit if…
- You have an in-house team that calls new leads within minutes, all day.
- You want a high volume of small jobs and can absorb unqualified leads.
- You want to be listed on a consumer marketplace with reviews.
LeadKet is the better fit if…
- You want your sales reps' time spent on appointments, not on dialing.
- You sell larger remodeling projects where one wrong lead wastes an evening.
- You want a fixed, predictable cost per appointment.
LeadKet pricing
What you pay with LeadKet
All-in
$350per booked appointment
We fund the ads. You pay only for booked appointments.
You fund the ads
$150per booked appointment
You pay the ad spend (minimum $70/day). We do everything else.
FAQ
Common questions
Is LeadKet a lead marketplace like Angi?
No. We are an appointment setting agency. We run campaigns for your company, qualify homeowners by phone and book them into your calendar. Nothing is resold.
Can I use LeadKet and Angi together?
Yes. Many remodelers keep a marketplace listing for small jobs and use booked appointments for their core, higher-ticket work.
Which is cheaper per job sold?
It depends on your close rate. A $350 appointment that closes at 30% costs about $1,167 per sale. Compare that with your actual cost per sale from shared leads, including the leads you never reached.
More comparisons
Compare other options
- LeadKet vs HomeAdvisor
- LeadKet vs Thumbtack
- LeadKet vs Modernize
- LeadKet vs Pay-Per-Lead
- LeadKet vs Running Google Ads Yourself
- LeadKet vs An In-House Appointment Setter
Competitor details are based on publicly available information and may change. Check each provider's current terms.
Proof
Real campaigns, real pipelines
Straight from Meta Ads Manager and the CRM pipelines we run for clients: every lead, booked appointment, no-show and won deal is tracked.
Ready for appointments instead of leads?
Book a free consultation. We'll check your market, your niche and how many appointments a month your budget supports.