Comparison
Pay Per Appointment vs Running Your Own Google Ads
Running ads yourself means you carry the risk of every click. With LeadKet, you pay for a booked appointment, and you can still own the ad spend.
Trusted by contractors and growing companies
Running your own Google or Meta ads gives you full control, but you pay for every click whether or not it becomes an appointment, and someone on your team has to manage campaigns and call every lead.
LeadKet's $150 plan is built for contractors who like owning their ad spend: you fund the ads (minimum $70 per day), we run the campaigns, call, qualify and book, and you pay $150 per booked appointment. Or let us carry the ad spend entirely at $350 per appointment.
LeadKet vs Running Google Ads Yourself at a glance
| LeadKet | Running Google Ads Yourself | |
|---|---|---|
| Ad spend risk | Ours at $350, shared at $150 | 100% yours |
| Campaign management | Included | Your time or an agency retainer |
| Lead calling & qualification | Included | Your team |
| What you pay for | Booked appointments | Clicks |
| Agency fee | None | Typically a monthly retainer if outsourced |
Case studies
Real numbers from real campaigns
Our latest Meta campaigns for a flooring company and a kitchen remodeler, straight from Ads Manager, plus results from earlier home-improvement work.
Flooring
Flooring Company: 30 Homeowner Leads at $50.24
- 30
- Homeowner leads
- $50.24
- Cost per lead
- $1,507.24
- Ad spend
- $60/day
- Daily budget
Kitchen Remodeling
Kitchen Remodeler: 84 Leads From 4 Creative Tests
- 84
- Homeowner leads
- $33.01
- Average cost per lead
- $21.00
- Best creative cost per lead
- $2,772.46
- Total ad spend
Commercial Roofing: 313+ Inquiries, $3.1M Revenue
Built an inbound system that replaced referral dependence with 313+ project inquiries and $3.1M in revenue.
- Revenue generated
- $3.1M
- Project inquiries
- 313+
Los Angeles Builder: $1.04M in Pipeline
Recovered high-intent local demand from competitors and created an estimated $1.04M in pipeline.
- Est. pipeline impact
- $1.04M
- Project opportunities
- 26
California Solar Installer: 198 Closed Projects
Predictable homeowner demand in one of the most expensive ad markets in the US: 198 closed projects, $4.95M in project value.
- Project value generated
- $4.95M
- Closed projects
- 198
Free consultation
Get a free consultation
Tell us about your business. We'll show you how many booked appointments your market can produce and which plan costs you less.
- 1We review your market, niche and budget within 24 hours.
- 2On a free consultation, we estimate how many appointments you can expect each month.
- 3If it's a fit, campaigns launch and appointments start landing in your calendar.
Running Google Ads Yourself can be the better fit if…
- You have in-house marketing expertise and time.
- You also want brand awareness campaigns.
LeadKet is the better fit if…
- You want results without managing campaigns.
- You want to pay for appointments, not clicks.
LeadKet pricing
What you pay with LeadKet
All-in
$350per booked appointment
We fund the ads. You pay only for booked appointments.
You fund the ads
$150per booked appointment
You pay the ad spend (minimum $70/day). We do everything else.
FAQ
Common questions
Do you run Google Ads or Meta Ads?
We pick the channel that produces appointments at the best cost in your market and niche. For many remodeling niches that's Meta (Facebook and Instagram), with Google where search intent is strong.
On the $150 plan, who owns the ad account?
You fund the ad spend directly with a minimum of $70 per day. We set up and manage the campaigns.
More comparisons
Compare other options
- LeadKet vs Angi
- LeadKet vs HomeAdvisor
- LeadKet vs Thumbtack
- LeadKet vs Modernize
- LeadKet vs Pay-Per-Lead
- LeadKet vs An In-House Appointment Setter
Competitor details are based on publicly available information and may change. Check each provider's current terms.
Proof
Real campaigns, real pipelines
Straight from Meta Ads Manager and the CRM pipelines we run for clients: every lead, booked appointment, no-show and won deal is tracked.
Ready for appointments instead of leads?
Book a free consultation. We'll check your market, your niche and how many appointments a month your budget supports.