Comparison
Pay Per Appointment vs Pay Per Lead: The Math for Remodelers
A $60 lead isn't cheaper than a $350 appointment if you need eight leads to book one. Here's how to compare them honestly.
Trusted by contractors and growing companies
Pay-per-lead looks cheap on paper. But a lead is only contact details. Someone still has to reach the homeowner, qualify them and book a visit, and many leads never pick up.
To compare fairly, convert both to cost per appointment. Divide your monthly lead spend by the appointments those leads actually produced. That number, not the price per lead, is what you're paying.
LeadKet vs Pay-Per-Lead at a glance
| LeadKet | Pay-Per-Lead | |
|---|---|---|
| What you pay for | A booked, qualified appointment | Contact details |
| Work after purchase | None. Show up to the appointment | Calling, follow-up, qualification, scheduling |
| Hidden cost | None. No-shows refunded | Staff time and unreachable leads |
| Predictability | Fixed price per appointment | Varies with your team's contact and booking rates |
| Example | $350 per appointment | $60 per lead ÷ 15% booking rate = $400 per appointment, before staff time |
Case studies
Real numbers from real campaigns
Our latest Meta campaigns for a flooring company and a kitchen remodeler, straight from Ads Manager, plus results from earlier home-improvement work.
Flooring
Flooring Company: 30 Homeowner Leads at $50.24
- 30
- Homeowner leads
- $50.24
- Cost per lead
- $1,507.24
- Ad spend
- $60/day
- Daily budget
Kitchen Remodeling
Kitchen Remodeler: 84 Leads From 4 Creative Tests
- 84
- Homeowner leads
- $33.01
- Average cost per lead
- $21.00
- Best creative cost per lead
- $2,772.46
- Total ad spend
Commercial Roofing: 313+ Inquiries, $3.1M Revenue
Built an inbound system that replaced referral dependence with 313+ project inquiries and $3.1M in revenue.
- Revenue generated
- $3.1M
- Project inquiries
- 313+
Los Angeles Builder: $1.04M in Pipeline
Recovered high-intent local demand from competitors and created an estimated $1.04M in pipeline.
- Est. pipeline impact
- $1.04M
- Project opportunities
- 26
California Solar Installer: 198 Closed Projects
Predictable homeowner demand in one of the most expensive ad markets in the US: 198 closed projects, $4.95M in project value.
- Project value generated
- $4.95M
- Closed projects
- 198
Free consultation
Get a free consultation
Tell us about your business. We'll show you how many booked appointments your market can produce and which plan costs you less.
- 1We review your market, niche and budget within 24 hours.
- 2On a free consultation, we estimate how many appointments you can expect each month.
- 3If it's a fit, campaigns launch and appointments start landing in your calendar.
Pay-Per-Lead can be the better fit if…
- You have a dedicated inside sales team with high booking rates.
- Your jobs are small and close on the first call.
LeadKet is the better fit if…
- You want a fixed cost per appointment.
- Your team should spend its time selling, not dialing.
LeadKet pricing
What you pay with LeadKet
All-in
$350per booked appointment
We fund the ads. You pay only for booked appointments.
You fund the ads
$150per booked appointment
You pay the ad spend (minimum $70/day). We do everything else.
FAQ
Common questions
What's a good lead-to-appointment rate for remodelers?
It varies widely by source and speed of follow-up. Shared leads book at much lower rates than exclusive ones. Measure your own: appointments booked ÷ leads bought.
Why is pay per appointment more expensive per unit?
Because it includes the calling, qualification and scheduling work that turns leads into appointments, plus the leads that never convert.
More comparisons
Compare other options
- LeadKet vs Angi
- LeadKet vs HomeAdvisor
- LeadKet vs Thumbtack
- LeadKet vs Modernize
- LeadKet vs Running Google Ads Yourself
- LeadKet vs An In-House Appointment Setter
Competitor details are based on publicly available information and may change. Check each provider's current terms.
Proof
Real campaigns, real pipelines
Straight from Meta Ads Manager and the CRM pipelines we run for clients: every lead, booked appointment, no-show and won deal is tracked.
Ready for appointments instead of leads?
Book a free consultation. We'll check your market, your niche and how many appointments a month your budget supports.